`ICC Neskor` Sp. z o.o. was established by a group of friends in 1989. The company has been focused on commercial activity since the beginning, with particular emphasis on the packaging industry. To this day, the core of its business activity consists of self-adhesive tapes (25% of revenues) and stretch films (70% of revenues). The company`s success started in 1990 along with the establishment of cooperation with the Austrian manufacturer of self-adhesive tapes - Müroll GmbH. This decision focused the company`s strategy on providing services to entities that need packaging materials of the highest quality. In terms of one of the most popular strategy models of M.E. Porter (1980), the company implements the differentiation strategy (high quality choice) in the version of mass market service. This results in the need to constantly improve organizational processes and reduce costs. Packaging materials are characterized by features typical for commodity-type products, which repeatedly reduces the level of competition only to price issues. Nevertheless, thanks to the creation of efficient implementation of orders, flexibility in pricing policy, as well as pleasant and professional customer service, the company was able to acquire a significant part of the packaging market. According to the company’s assessment, its share in the self-adhesive tape market amounts to approx. 2%, while in the stretch film market to 4%. These are significant numbers considering that the company often competes with global tycoons. Thanks to the above-mentioned characteristics, the company`s customers are often companies from the first-page news. In addition to over 15 years of presence on the market, the company`s credibility is also confirmed by continuous cooperation with Bank Handlowy w Warszawie S.A., which has been lasting since 1995. In addition to many years of cooperation with the above-mentioned Müroll, the company also has extensive contacts with enterprises from Italy, France, Germany, Netherlands, Spain, as well as China, Malaysia and Japan. The company employs twenty people and at least another twenty people are dependent on it in a continuous manner (carriers, subcontractors). Due to the progressing development, the company has been packaging and customizing stretch films by itself for a few years now, and it also launched the production of work clothing. Moreover, it overprints self-adhesive tapes.
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